Here is a great video about the power of identity.
https://www.danpink.com/pinkcast/pinkcast-4-32-heres-how-adding-two-letters-can-boost-your-powers-of-persuasion/?utm_source=Dan+Pink%27s+Newsletter&utm_campaign=decdf21766-feb_27_2023&utm_medium=email&utm_term=0_4d8277f97a-decdf21766-312704253